NIL Financial Literacy

You are an elite college athlete. You will earn Name, Image and Likeness (NIL) money. Congratulations. Welcome to the big time.

How will you run your own business? How will you hold onto your money?

Your agent won’t tell you this stuff.

Tax & Finance Training

Navigating NIL

OLD NEWS: Since June 2021, it’s been permissible by NCAA Rules for student athletes to get an agent, and to be paid for the commercial use of their Name, Image and Likeness – to profit from publicity related to their performance.

TODAY; The NIL money is flowing. But athletes should be aware, it brings financial reporting and tax implications – for the athletes and their parents – that’s a whole new world.

After your agent takes 20 percent, how are you going to hold on to the rest? Are your ready to run your own business? How will you pay the taxes? How can you grow your money and build a financial future?

Dave Krebs of The Pinnacle CPA Advisory Group can help.

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Training for Student Athletes

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Training for coaching & administrative staff

NIL

Ricart Automotive Facebook photo

Ohio State linebacker Jack Sawyer, pictured above in 2023 with Rick Ricart of Ricart Automotive, is one of seven OSU football players from the 2023 season who received the use of vehicles from Ricart in payment for appearing in TV commercials and at charitable events for the auto dealer.  Sawyer’s custom Ford 150 truck comes with his No. 33 jersey number in a Superman logo on the hood. Such NIL compensation can incur tax liabilities for the student-athlete.

Get the book

Dave Krebs’ book on NIL Financial Literacy is a great aid to any student navigating the waters of NIL compensation. Available as an eBook download, and in print. Price discounted for universities placing bulk orders of more than 50 copies.

NIL Resources

Print edition

Paperback

$19.99

NIL Resources

Digital edition

For Kindle

$9.99

NIL Resources

Bulk purchases

Paperback

Starting @ $15/each, orders of 50+

Custom Programs for Universities

Universities can have custom NIL Financial Literacy courses created for their student athletes and involved staff members. These custom courses build in your university practicies and policies. After a one-time fee for creation of the custom course, sessions for participants are offered for $1,000 for unlimited attendees — a great bargain for large programs.

NIL

Your school, your stuff

Universities can have custom NIL Financial Literacy courses created for their student athletes and involved staff members. These custom courses build in your university practicies and policies. After a one-time fee for creation of the custom course, sessions for participants are offered for $1,000 for unlimited attendees — a great bargain for large programs.

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